This article required research for all of the different statuses, one of which led to writing an entirely new article to address an information gap in the Google Ads HC. I also wrote that article, which is also listed on this portfolio under the title "Troubleshoot uncrawlable landing pages in a Dynamic Ad Group." (Live version: https://support.google.com/google-ads/answer/9251092)

To write this article, I needed to familiarize myself with the differences between Bayesian resampling and Jackknife resampling, then explain how Jackknife works in relation to our algorithms without getting too technical. I coordinated and met with data scientists and account managers to make sure that it was accurate and fit the needs of the clients. (Live version: https://support.google.com/google-ads/answer/9232676)

In writing a new article explaining all of the different statuses for Dynamic Ad groups, I had to succinctly explain what each status meant, how to fix it, and provide links to additional information. I discovered that the existing Google Ads HC had an information gap when it came to certain issues, so I wrote this article to address that problem. (Live version: https://support.google.com/google-ads/answer/9229701)

To make this process work, it had to standardize the way that CD info was recorded across the five music departments, each of which had their own quirks and needs when it came to how they handled organization and categorization. This guide explained that standardized format and how to add it to the audio files when importing via iTunes.

A guide on how to set up iTunes to import with our specific encoding standards. This was written for a potentially completely unfamiliar audience.